THE NO IDEA STORY

MEET JEM

It is so nice to have you here.

I have a strong appreciation for a good grazing platter and a glass of Amelia Burge Sparkling.

I have an even stronger appreciation for brave, badass business owners who put it all on the line to follow their passion.

But I know it’s not easy, and keeping up your digital presence can feel like full-time job (cue the overwhelm).

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Your business deserves so much more than DIY branding, an outdated website and a social media presence that’s struggling, at best.

That’s where we come in…

By harnessing our creative intuition, pairing it with hours of education and years of experience, we create brands to be proud of.

The ultimate goal?

To have you, and your audience, falling head over heels in love ♥

AND SO THE STORY GOES

01. THE BEGINNING

At 18, I started a jewellery business from my bedroom. This business allowed my creativity to run wild and gave me extra funds for Friday night vinos with my girls. But, soon enough, I succumbed to the pressures of society, got a ‘real job’, and began working the 9-5 (which was more like a 7-10… yikes!)

It was stable and secure, but I struggled to breathe under the weight of the expectation and repetition that comes with corporate.

03. THE REINVENTION

When I finally found the courage to leave the shitty job and the even shittier boyfriend, it felt like I had come up for air.

This was it. This feeling of weightlessness. Of excitement. Of anticipation. It was all I needed to prove that I was meant for more.

I was no longer Jem in finance. I was Jem the creative. Jem the entrepreneur. Jem the business owner. All that was left to make me whole again was to move back to the place I loved most… the Fleurieu Peninsula – the beautiful part of South Australia known for exquisite wine, fresh farmers’ markets and picture-perfect coastlines.

02. THE DOWNFALL

There was something inside of me, pulling me back to my creative roots. Like most, I ignored the niggling until things got bad. Like, really bad.

A shell of my former self, my mental health was on a sharp decline and honestly, I felt like a lost soul. Even my creative drive, which was always my constant, had all but disappeared.

I was in my mid-twenties, in a terrible job and a toxic relationship, and soon enough, I burnt out.

04. THE NEW BEGINNING

Since starting my first business at 18, my life has come full circle. I’m back where I belong, doing what I’m passionate about, in the place I love most in the world. The best part is, I get to do it all with my business sidekick, who happens to also be my life sidekick (BIG upgrade from the last one, btw).

I finally feel like I’m living my dream.

NOW I WANT TO HELP
YOU LIVE YOURS //

YOU DESERVE MORE THAN TO SETTLE

FOR THE SAFE AND STABLE OPTION

WE LOVE SUPPORTING LOCAL—

Whilst the Fleurieu Peninsula is my home and the people are my friends, we work Australia wide. Yup, if you’re Sydney, Perth, heck, even in the Flinders Ranges, we’re here. If you are a local, purpose over profit business and ready to get noticed, then we are your people. Let’s chat over coffee {or wine!} about how No Idea can help elevate your digital presence – and your impact.

MEET OUR TEAM ↓

LOUISE

CO-DIRECTOR, DESIGNER & THE CALM TO JEM’S CHAOS—

With over 12 years of experience in digital design, UX/UI, web development, and brand strategy, Shane is the mastermind behind the sleek, high-converting designs that make our clients look good and sell better. His eye for detail? Elite. His ability to blend strategy with creativity? Next level.

Whether he’s fine-tuning a website, refining a brand identity, or making sure every pixel is in its place, he brings a level of precision that keeps our projects looking polished and professional.

PISCES ✷ KING OF ATTENTION TO DETAIL ✷ CALM

SHANE

CONTENT CREATOR & IDEAS GURU

Louise is our social guru. She assists our clients with content creation, strategy, and coming up with a whole lot of *sweet* ideas for all of our clients. She also assists us with market research.

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SCORPIO ✷ ENNEAGRAM 4 ✷ MODERN ART LOVER ✷ CREATOR

VIDEOGRAPHER —

ASH

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PISCES ✷ ENNEAGRAM 9 ✷ ARTIST ✷ MOVIE BINGER

we believe in…

Karma —

Good things coming to good people. We love nothing more than seeing *all the goodness* come to those who deserve it. This is why we created our Scholarship Program… to help good people doing great things.

Downtime —

Social media is on 24/7 but we like to be on 24/6 here at No Idea. We know that all great things come from a place of rest and rejuvenation, so Sundays are our switch-off day (unless there is an emergency).

The butterfly effect —

If we do good, our clients will do good. If they pass on the good, their audience will also do good. The butterfly effect reminds us that with one small gesture, you can change somebody’s life.